It's our mission to provide freshness and bring an end to the needless waste caused by flushable wipes. We want people who use wipes to make the switch to FreshX. And it saves families money too. One 150 ml bottle of FreshX is the equivalent of 300 wipes.
400% rise in wipes on beaches is putting marine life at risk – and pushing up your bills
We all love a wet wipe! Wipe the baby’s bum, get rid of the make-up and cleanse, slap on the fake tan –our bathrooms are full of them. But instead of ending up in the bin when they’re finished with – millions are being popped down the pan because of consumer confusion.
That’s because some are labelled flushable, some biodegradable and some need you to read every bit of the small print which most of us can’t be bothered to do. But the truth is, even those labelled flushable are failing to meet the water industry standard, just adding to the nightmare.